King Abdullah Economic City

Project Title

KAEC TURQUOISE

Objective

King Abdullah Economic City (KAEC) is a mega project in Saudi Arabia that was announced in 2005. A new addition to this was the Turquoise World Summer Festival. The objective was to develop a relaunch campaign for KAEC under a Turquoise positioning.

Results

The campaign was launched on Outdoor & Video across Digital.
Resulted in 9 M Views & 19 M impressions across YouTube & Social Media.

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